The fight against pet anxiety.
Summer is here which means that many dog owners are envisioning days spent at the dog park, weekends camping, and lazy mornings snuggled up with their best furry friend.
But for some dog owners, the word “summer” is synonymous with “anxiety.” Fourth of July fireworks and summer thunderstorms often send our pets running for cover.
You’re dog isn’t the only one.
It’s been reported that pet emergency room visits increase by 25% on July 4th and the reasons vary from pets ingesting something they shouldn’t to extreme anxiety.
In an article by Cesar Millan he says, “It is natural for dogs to be afraid of loud noises. The sounds trigger their nervous systems, and they can become anxious or afraid. Running away from the noise is a survival instinct.”
As we all know, there are many products on the market that are designed to help your dog get through these harrowing moments; ThunderShirts and aromatherapy might be things you’ve tried in the past.
But have you considered this?
Right:ratio’s custom formulas specifically customized for your pet could be the answer to those anxious nights. By using therapeutic levels of both CBD and THC along with other natural ingredients, we work with you to find the “right ratio” for your pet.
“We’ve seen amazing results,” says Bianca Moscatelli, co-founder of right:ratio. “And those results are why we’re here. When Stanley’s owner told us that he was ‘more calm and less reactive’ because of his custom formula, that reinforced our belief that right:ratio can improve a pet’s quality of life.”
A word of caution….
But don’t think that all cannabis products are created equal. It’s important to contact companies like right:ratio that have experience in what works and what doesn’t when it comes to cannabis-based extracts. Giving your beloved pet something that you might use recreationally could be extremely dangerous.
“As cannabis becomes more regulated, hopefully some of these issues will go away,” says Bianca. “But right now you can walk into most dispensaries and find untested and mislabeled products that could harm your pet.”
What makes right:ratio different?
“Our product is always tested so we know exactly the potency and percentages of our cannabis plant extracts,” explains Bianca. “And because it’s a custom formula for your pet, we give you specific instructions on how to use it. We also follow up with our clients regularly to see how things are going and to make adjustments if necessary.”
So, if you noticed your dog shaking or pacing, drooling or acting out-of-sorts last summer…it might be time to investigate something new. Let us not only help your pet, but make you rest a little easier knowing they’ve been taken care of.
Finding the right ratio.
With the increased interest in cannabis products for health purposes, we know that you’re bombarded with tons of information. And the truth is, this information has been around for a long time; in fact, evidence suggests that people have been using marijuana since 2900 BC.
It’s just time that the medical community caught up with history.
But while you might find a lot of information out there about cannabis in general, deciding what is right for you and your pet is a little more complicated.
You’ve probably seen the word “custom” floating around our website…and it’s there for a reason. No, it’s not to make you feel like you’re getting the Lamborghini of cannabis products (although, you really are).
It’s because our products ARE customized for each pet and each situation. Each tincture is a specific blend of natural ingredients for your pet. They have to be in order to be effective.
Let’s take a closer look.
The Entourage Effect
Although the Entourage Effect sounds like a new show on HBO, it’s actually a term that we use in the cannabis community to explain the essential combination of THC and CBD that are used in each custom extract.
Yes, we said THC. But before you dismiss us for trying to get your dog high…stick around for a minute.
THC and CBD work best together and actually should be used – but only in the right ratio (see how we did that?). These two pieces of the wellness puzzle can only be found in cannabis – not hemp – and must be customized in order to benefit your pet.
Why this works.
Now, we’re not naïve. We know that there are other cannabis products out there for your pet. And if you’ve found one that works, that’s great! Our ultimate goal is to see more pets benefiting from the use of cannabis products.
But consider this.
If you went into your doctor’s office with a serious ailment – let’s say in this situation it’s cancer – would you expect your doctor to hand you a pill and send you on your way? No follow up appointment, no real information about what it is that you’re taking?
So, does it really make sense to give your dog a cannabis treat that you really know nothing about…without any sort of information or follow up to see if it’s working?
Because your pet’s right:ratio tincture is customized to fit their needs, it’s important to the process to know whether or not it’s actually working. Do formulas need to be adjusted? What differences have you seen?
We really want to know.
Our goal is not to alter your pet in any way, but to ensure his or her quality of life. If your pet is in pain, we want to help them find comfort. When your dog suddenly seems worried and high-strung, let us help you find a solution for their distress. If your dog has been diagnosed with cancer, let’s talk about it and see how we can help.
You see, finding the “right ratio” isn’t just about our customization process…it’s also about finding the “right ratio” of experience and attention to detail your pet deserves.
The Cannabis Stigma
For months now I have been encouraging my mother to get over the cannabis stigma and develop a pot habit. This means I’ve had several surreal conversations with her, suggesting that she visit a local marijuana store just to see what they have to offer.
Wait. I should probably back up a little bit.
My mother, a southern woman who embodies the word “traditional,” has suffered from rheumatoid arthritis for decades. Now in her 60s and diagnosed in her 30s, she has tried almost every pharmaceutical option out there. From oral medication to injections, infusions to fasts and cleanses, she has been open to just about everything that might ease the pain and keep her mobile.
I get it. I mean, my sister and I often compare her to Martha Stewart (although even Martha sounds like she might indulge a little). So just uttering the word “marijuana” causes my mother to blush and change the subject. And, being raised by such traditional parents at the height of Nancy Reagan’s “Just Say No” campaign…I was never a recreational user myself.
But times, they are a-changing – and so is the stigma surrounding cannabis for its health properties. With the slow legalization of marijuana and more studies than ever emerging that prove the benefits of its use for pain, it was something I thought we should at least look into.
And when she wouldn’t budge on the subject, I finally did it for her.
If you know what’s good for you….
I was having dinner with a friend, whose mother also happens to be MY mother’s best friend, when we started discussing how our parents were doing.
“My mother has such horrible back pain right now she can barely stand up,” she said.
“I know,” I replied. “My mom just switched doctors and they’re trying a new arthritis treatment. But I can tell she hurts.”
It was at that moment that she and I decided to take charge. If they were too embarrassed to go to a distributor, then we would. We drove to the local shop, went in, and asked for assistance.
This was an eye-opener. It was kind of like walking into a Walgreens or something. I guess I don’t know what I was expecting – maybe a Rastafarian greeting us at the door with a sleepy smile? – but what I found was a group of professionals, well-educated in both recreational and medicinal use. For the first time, I found out that what is used in the pain products we were looking for didn’t even contain the THC that gets you high. They do, however, contain other properties that help you function, either in place of or in tandem with pharmaceuticals.
We left that day, armed with pamphlets for our parents, which my mother quickly stashed away when I handed them to her. She didn’t mention it again for months.
And then something interesting happened.
“What are you up to tomorrow?” I asked my parents as we were sitting on my back porch.
My mother glanced sideways at my 15-year-old daughter and leaned over and whispered to me, “Your father is taking me to the pot store.”
“Really?” I asked, somewhat shocked at this turn of events. “What brought this about?”
It turns out that her rheumatologist suggested that she might want to investigate cannabis lotion for pain and see what it might do for the flexibility in her hands. As an arthritis patient, losing any mobility is a constant fear because once it’s gone, it’s almost impossible to get back.
“Now, Haley,” my mother said to my daughter. “Don’t you go telling everyone that your grandmother is going to buy marijuana.”
“Oh, Nana,” my daughter said, rolling her eyes. “I go to a public school.”
It was at that moment I realized that I was actually watching a generational shift. Most people in my parents’ social circles would be so embarrassed to admit that they use marijuana for anything, medicinal or otherwise; my generation is kind of the bridge. After all, the generation of kids that we’re raising now is growing up in a world where this product can be purchased at the store down the street of our suburban home.
And how did it turn out?
My mother did go to the pot store and listened to the expert there. She not only walked away with samples to try for her hands, but also a possible sleep aid (she’s suffered from insomnia her entire life). When I asked her how she was feeling a few days later, she admitted that she wasn’t immediately waking up in the morning and diving for her pain medication as she usually does.
However, I knew we had turned a corner when she said, “I told a few of my friends they should think about trying it.”
You have no idea how hard it was not to say, “I told you so.”
Catherine Tidd is an author and marketing consultant. Her marketing work with right:ratio has opened her eyes to the benefits of CBD as it helps people and pets with issues such as anxiety, cancer, and pain. As she writes this piece, her mother is heading back to the shop to purchase her next round of CBD products to help with the arthritis and insomnia she has suffered from for decades.
What a weekend!
Whew. What a weekend at America’s Family Pet Expo in Orange County! You can’t get any better than thousands of pet lovers all in one place.
Right:ratio was thrilled to be the first pet cannabis company to participate in this wonderful event and, judging by the number of people who stopped by our booth, it was a good thing we were there!
The right:ratio difference
We loved answering questions from people who weren’t familiar with cannabis-based treatment and all of its benefits. The information they wanted to know ranged from an introduction to a product they had never heard of before to wondering how right:ratio is different from other CBD goods on the market.
Our time spent getting to know all of these pet lovers was not only a joy for us, but also helpful to them as well. In fact, one attendee hugged us as she left our booth, comforted to know that right:ratio was there to help her pet.
But we weren’t just exhibitors; we were attendees, too. We took the time to wander the other exhibits and demonstrations, visiting with llamas, pigs, reptiles, and even a few possums!
As the weekend came to an end and we packed up our things, we talked about the people we had met and the pets we couldn’t wait to get to know through the right:ratio process. Because while attending events like the Pet Expo is fun…
…it’s also about making the difference in the life of even one single pet and their owner.
CONGRATULATIONS TO SERGIO FOR WINNING THE WHISTLE PET TRACKER!
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