Privacy policy
PRIVACY POLICY
Effective Date: September 24, 2026
This Privacy Policy explains how Integrative Veterinary Medical Academy, Inc., doing business as Right:Ratio (“Right:Ratio,” “IVMA,” “we,” “us,” or “our”), and our affiliates, collect, use, disclose, retain, and protect personal information when you visit or interact with rightratio.com, rightratiocbd.com, our related webpages, forms and online stores, and other online services that link to this Privacy Policy (collectively, the “Sites”), or otherwise interact with us in connection with the Sites. IVMA operates the Sites and the Shopify storefront and owns and sells the products offered through them. IVMIP LLC owns the Right:Ratio intellectual property and licenses that intellectual property to IVMA.
This Privacy Policy is incorporated into our Terms of Use. It is intended to describe our actual practices in plain language while preserving the rights and protections required by applicable privacy laws. If a separate notice presented at the point of collection applies to a particular feature, form, promotion, or service, that more specific notice supplements this Privacy Policy.
1. INFORMATION WE COLLECT
Depending on how you interact with us, we may collect the following categories of information:
a. Contact and account information. Name, email address, telephone number, billing and shipping address, account credentials, and similar identifiers.
b. Transaction and commercial information. Products viewed, purchased, returned, or reordered; subscription selections; order history; discounts or promotions used; shipping and delivery information; customer-service history; and related transaction records.
c. Payment information. Payment-card and other payment information is collected and processed primarily by Shopify, payment gateways, and other payment processors. We generally do not receive or store full payment-card numbers.
d. Pet and service information. Information you choose to provide about a pet, including name, species, breed, age, weight, condition or symptoms, medications, veterinarian information, product history, product preferences, formulation information, dosing-related information, and other information submitted through intake, reorder, quiz, customer-service, survey, or similar features. Pet information is not information about a human merely because it concerns an animal, but when it is linked or reasonably linkable to you it may constitute your personal information under applicable law.
e. Communications and submitted content. Emails, texts, chat messages, customer-service communications, survey responses, feedback, reviews, ratings, testimonials, stories, photographs, videos, audio, social-media handles or posts, comments, and other content or information that you choose to submit to us.
f. Device and online-activity information. Internet Protocol address; browser type and language; operating system; device identifiers; referring and exit pages; dates and times of visits; pages, links, buttons, and other elements viewed or used; shopping-cart activity; cookie and pixel identifiers; approximate location derived from an IP address; and other information about how you interact with the Sites, our emails, and our advertisements.
g. Marketing and preference information. Email or text-message subscription status, consent records, privacy choices, product interests, communication preferences, and responses to promotions.
h. Inferences and derived information. We may derive or infer information about likely interests, product preferences, customer segments, or Site usage from information described above.
We do not ask you to provide Social Security numbers, government identification numbers, or human medical information through ordinary Site features. Please do not send sensitive information that we have not requested.
2. SOURCES OF INFORMATION
We collect information directly from you; automatically from your browser or device; from Shopify and other service providers that support our Sites and transactions; from analytics, advertising, email, SMS, subscription, fulfillment, customer-service, and fraud-prevention providers; from social-media platforms when you choose to interact with us there; and from other lawful sources, including information you direct another person or service to provide to us.
3. HOW WE USE INFORMATION
We may use personal information to:
• provide, maintain, operate, secure, and improve the Sites and our business;
• create and administer customer accounts;
• process, fulfill, ship, track, and support orders, returns, refunds, and subscriptions;
• provide customer support and respond to questions, comments, and requests;
• communicate about orders, accounts, security, administrative matters, products, services, promotions, events, and news;
• provide and improve products, formulations, customer experiences, educational resources, and services;
• understand how customers and visitors use the Sites, products, and communications;
• personalize content, product information, and marketing, subject to applicable choices and consent requirements;
• conduct analytics, testing, research, product development, quality assurance, safety monitoring, forecasting, and business planning;
• link or combine information collected from different interactions or lawful sources to provide better service and understand customer needs;
• detect, investigate, prevent, and respond to fraud, misuse, security incidents, unlawful activity, or violations of our policies;
• comply with legal obligations, respond to legal process, establish or defend legal claims, and protect our rights, customers, personnel, and others; and
• carry out a merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or other corporate transaction.
With your consent where required, we may send marketing communications concerning Right:Ratio and other brands within the IVMA portfolio. You may unsubscribe from marketing emails through the unsubscribe link in an email. Consent to marketing is not a condition of purchasing our products.
4. INFORMATION PROVIDED ABOUT PETS; RESEARCH, ANALYTICS, AND DEIDENTIFIED DATA
Information submitted through intake, reorder, quiz, account, customer-service, or similar service features may be used to provide and improve the products or services you request, to support quality and safety, and for lawful product-development, research, statistical, and analytical purposes.
We may create aggregated or deidentified information from information we collect. When information has been deidentified or aggregated so that it is not reasonably linkable to you, we may use and disclose it for lawful business, scientific, statistical, educational, product-development, and marketing purposes. Where required by law, we will maintain deidentified information in deidentified form and will not attempt to reidentify it except as permitted by law.
To the extent permitted by law, IVMIP LLC owns or may acquire ownership of intellectual property embodied in analyses, compilations, models, statistics, know-how, and other derived information created from or through Right:Ratio operations that does not identify or reasonably identify you, and licenses such intellectual property to IVMA as applicable. Nothing in this paragraph gives IVMA or IVMIP LLC ownership of your personal information.
5. USER CONTENT, TESTIMONIALS, PHOTOGRAPHS, AND PROMOTIONAL SUBMISSIONS
You may choose to submit content for public or promotional use, including reviews, ratings, testimonials, pet stories, photographs, videos, audio, comments, survey responses, social-media content, or other materials (“Promotional User Content”). Examples include content submitted through a review feature, “Super Pet Stories” or similar story feature, testimonial form, social-media permission flow, contest or campaign, or another feature that reasonably indicates that the content is being submitted for sharing, publication, or promotional use.
Promotional User Content may be published, edited, excerpted, combined with other materials, and used in advertising, marketing, social media, email, websites, retailer or partner materials, and other media as described more fully in our Terms of Use. If your name, username, pet’s name, image, likeness, voice, location, or other identifying information is included in or submitted with Promotional User Content, we may use that information with the content to the extent permitted by the permission you provide and applicable law.
Private transaction or service information is different. Information you provide solely through checkout, payment, account, intake, reorder, customer-support, or veterinary-information fields will not be treated as a public testimonial merely because you supplied it through a Site. We may use that information as otherwise described in this Privacy Policy, including in deidentified or aggregated form. We will not publish such private information in an identifiable testimonial or advertisement unless you separately submit it for public or promotional use or otherwise authorize that use.
If you submit a testimonial or review, it must reflect your honest, first-hand experience. We may edit Promotional User Content for length, spelling, format, or presentation, but we will not knowingly alter a testimonial in a way that materially changes the substance of the customer’s experience or makes the testimonial false or misleading.
6. HOW WE DISCLOSE INFORMATION
We may disclose personal information to the following categories of recipients for the purposes described in this Privacy Policy:
a. Service providers and contractors. Companies that host or support the Sites; process payments; provide fulfillment, shipping, subscription, customer-service, email, SMS, security, analytics, advertising, data storage, professional, or technology services; or otherwise perform services for us.
b. Shopify. Our online store is hosted by Shopify. Shopify processes information about Site visitors and customers in order to provide the commerce platform and related services. Depending on the Shopify features enabled for our store, Shopify may also process information from your interactions with our store, other merchants, and Shopify to provide enhanced services such as personalization, analytics, fraud prevention, and advertising-related services. Information may be shared with Shopify and with third parties, including parties located in countries other than the country in which you live, as needed to provide those services. You can learn more in Shopify’s Consumer Privacy Policy and at Shopify’s privacy controls portal: https://www.shopify.com/legal/privacy/consumers and https://privacy.shopify.com/en.
c. Advertising and analytics partners. Subject to applicable law and your choices, we may disclose or make available device identifiers, cookie identifiers, online activity, and related information to providers that measure advertising, provide analytics, help us understand audiences, or display advertising.
d. Affiliates and portfolio brands. We may disclose information among affiliated entities where reasonably necessary to operate our business, support customers, protect legal rights, or provide marketing for which you have consented or may lawfully receive.
e. Professional advisers. Lawyers, accountants, auditors, insurers, financial advisers, and similar advisers when reasonably necessary.
f. Legal, safety, and rights-protection recipients. Government authorities, law enforcement, courts, counterparties, or others when we reasonably believe disclosure is required by law or legal process; necessary to protect the rights, property, safety, or security of Right:Ratio, our customers, or others; or necessary to investigate fraud or unlawful conduct. Where appropriate and legally permitted, we may attempt to notify you of a legal request directed to your information.
g. Corporate-transaction recipients. Potential or actual purchasers, investors, lenders, advisers, or counterparties in connection with a financing, merger, acquisition, reorganization, sale of assets, insolvency, bankruptcy, or similar transaction.
h. At your direction or with your consent. We may disclose information when you direct us to do so or otherwise consent.
7. WE DO NOT SELL YOUR PERSONAL INFORMATION FOR MONEY
Right:Ratio does not sell personal information for money, and we do not sell customer lists to data brokers.
Some U.S. privacy laws define “sale,” “sharing,” or “targeted advertising” more broadly and may treat certain disclosures of cookie identifiers, device information, or online activity to advertising partners or platform providers as a “sale” or “sharing” even when no money changes hands. Where those definitions apply, we provide the rights and opt-out mechanisms required by law.
You may visit our “Your Privacy Choices” page at https://rightratio.com/pages/data-sharing-opt-out. Where required by law and technically supported, we also honor recognized browser-based opt-out preference signals such as Global Privacy Control (“GPC”) for the browser or device sending the signal.
8. COOKIES, ANALYTICS, ADVERTISING, AND BROWSER SIGNALS
We and our providers may use cookies, pixels, web beacons, software development kits, local storage, and similar technologies to operate the Sites, remember choices, maintain carts and sessions, understand Site usage, measure performance, prevent fraud, and support analytics and advertising.
We may use services such as Google Analytics and related Google features. These services may collect information about pages visited, links selected, device or browser information, and other interactions and may provide us aggregated or audience-level reports. Google and other providers process information under their own terms and privacy notices.
Legacy browser “Do Not Track” signals do not have a uniform industry standard, and the Sites may not respond to them. Where applicable law requires recognition of an opt-out preference signal, however, we honor qualifying signals such as GPC as described above. Other parties, including analytics and advertising providers, may collect information about your online activities over time and across different websites or services when their technologies are enabled on the Sites, subject to applicable consent and opt-out requirements.
You can also manage cookie and privacy choices through controls made available on the Sites and through your browser. Disabling cookies may affect Site functionality.
9. SHOPIFY NETWORK INTELLIGENCE AND ENHANCED SERVICES
If Shopify Network Intelligence is enabled for our store, Shopify may securely use customer data from our store together with data from other merchants and Shopify to provide “Enhanced Services.” Those services may include improved personalization, analytics, fraud prevention, store performance, and advertising. Certain advertising-related Enhanced Services may constitute “sharing” or “targeted advertising” under some U.S. state privacy laws.
Where required, you may opt out through our “Your Privacy Choices” page, a qualifying GPC signal, or Shopify’s privacy controls portal. If you use a cookie-consent mechanism integrated with Shopify’s Customer Privacy API, Shopify may use those consent choices in connection with Shopify Network Intelligence as described by Shopify.
10. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide products and services, maintain transaction and customer-service records, manage subscriptions, comply with tax, accounting, product-safety and other legal obligations, resolve disputes, prevent fraud, and enforce agreements. Retention periods vary by category of information and context. We may retain deidentified or aggregated information for longer periods where permitted by law.
11. SECURITY
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. Payment information transmitted through our commerce platform and payment providers is protected using security measures required by those providers and applicable payment-card standards.
No Internet transmission or storage system can be guaranteed to be completely secure. You are responsible for safeguarding your account credentials and should not share your password. Right:Ratio will not ask you to provide your account password by email or text.
If you discover a security vulnerability affecting the Sites, please report it promptly to info@rightratio.com and do not exploit, publicly disclose, or use the vulnerability in a manner that could harm users, systems, or data.
12. CHILDREN AND AGE RESTRICTIONS
The Sites and products are intended for adults. You must be at least 18 years old, and at least the age required by applicable law, to purchase products from the Sites. We do not knowingly collect personal information online from children under 13. If you believe a child under 13 has provided personal information to us, please contact us so we can take appropriate action.
13. YOUR CHOICES AND PRIVACY RIGHTS
Depending on where you live and applicable law, you may have rights to request access to or a copy of personal information, correction, deletion, portability, or additional information about our processing; to opt out of certain sale, sharing, or targeted advertising; to withdraw consent where processing is based on consent; and to appeal a decision regarding a privacy request.
You may update certain account information through your account or contact us. We may need to verify your identity before completing a request and may deny or limit a request where permitted by law. We will not discriminate against you for exercising a privacy right protected by law.
Marketing emails. Use the unsubscribe link in any marketing email or contact us.
Mobile marketing. Follow the STOP instructions in our Terms of Use or the message you receive. Transactional or service messages may continue where permitted.
Advertising/privacy choices. Use the “Your Privacy Choices” link described above and, where applicable, GPC.
14. CALIFORNIA PRIVACY DISCLOSURES
California Online Privacy Protection Act. For California residents, this Privacy Policy identifies the categories of personally identifiable information we collect, the categories of third parties to whom it may be disclosed, our process for requesting review or correction of information, how we communicate material policy changes, our effective date, how we respond to browser privacy signals, and whether other parties may collect information about online activities over time and across websites.
California Consumer Privacy Act/CPRA. The California Consumer Privacy Act, as amended (“CCPA”), applies only to businesses that meet statutory criteria. If and to the extent the CCPA applies to Right:Ratio with respect to your information, California residents may have the rights to know/access, correct, delete, obtain information about categories of collection and disclosure, opt out of sale or sharing, limit certain uses or disclosures of sensitive personal information where applicable, and receive equal service and pricing without unlawful discrimination for exercising CCPA rights.
The categories of personal information that we may collect are described in Section 1 and may include identifiers; customer records; commercial information; Internet or other electronic network activity; approximate geolocation; audio, electronic, visual, or similar information; inferences; and, in limited circumstances, information treated as sensitive personal information under applicable law. The sources, purposes, and categories of recipients are described above.
We do not sell personal information for money. Certain advertising- or analytics-related disclosures may be considered “sharing” or “sale” under the CCPA even without monetary payment. Where applicable, use “Your Privacy Choices” or a qualifying GPC signal to opt out.
California “Shine the Light.” California residents may request information, where applicable, about certain disclosures of personal information to third parties for their own direct-marketing purposes. We do not disclose personal information to third parties for their own independent direct marketing in exchange for money. Requests may be sent to the contact information below.
Authorized agents. Where applicable law permits an authorized agent to submit a privacy request for you, we may request information necessary to verify the agent’s authority and your identity.
15. THIRD-PARTY SITES AND SERVICES
The Sites may link to websites, applications, or services operated by others. This Privacy Policy does not govern third parties’ independent privacy practices. Please review their privacy notices before providing information to them.
16. INTERNATIONAL ACCESS AND DATA TRANSFERS
Right:Ratio is based in the United States. If you access the Sites from outside the United States, information may be processed in the United States and other countries where we, Shopify, or our service providers operate. Those countries may have privacy laws different from those in your jurisdiction. Nothing in this section limits rights that applicable law gives you.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. We will post the revised Privacy Policy on the Sites and update the effective date. If a change is material, we will provide additional notice when required by law. We will not apply material changes retroactively in a manner prohibited by applicable law.
18. CONTACT US
Questions, complaints, or privacy requests may be sent to:
Integrative Veterinary Medical Academy, Inc. d/b/a Right:Ratio
5482 Wilshire Blvd, Suite 600
Los Angeles, CA 90036
Email: info@rightratio.com
Customer Support / Privacy Requests: info@rightratio.com
Telephone: 310-600-7347